Three local entrepreneurs have come together to disrupt the local South African cosmetics industry. ColourEnvy is the company’s name, and DARE Makeup is their first range. The brand challenges individuals to embrace their brave, daring and bold personalities.
According to Michelle Rolfe, Co-founder ColourEnvy “we have identified a gap in the cosmetics sector and have developed our own brand, DARE Makeup, a fast fashion makeup brand, specialising in eyes, lips and tips.”
Formulated by qualified somatologysts, DARE products are made from latest ingredient innovation and top level ingredients that are completely mineral and organic based. Whilst the packaging materials are sourced from recycled materials and can be recycled. DARE products are NOT tested on animals and the brand that is completely against animal testing.
ColourEnvy strives to create a strong emotional connection with women to be proud of who they are. The characteristics of DARE Makeup speaks to a personality that is streetwise, bold, unapologetic, urban, adventurous, edgy, honest and sociable.
“This homegrown endeavor, created by three business partners leveraging their strengths and tapping into local market is aimed to bring a world class product to every day South Africans who are tired of the norms”, said Robbie Setton, a cosmetics industry veteran, who bring 20 years of experience to the team.
With so many amazing products available from lipsticks, to nail polish the ultimate DARE product for summer has got to be DARE Shimmer Dust. Formulated from mineral and organic-based ingredients that are locally sourced the Copper, Gold and Silver Shimmer Dusts are highly pigmented and long-lasting, giving you that glamorous, glitter-like effect that every girl needs for the perfect look from morning until way past bed time/from morning until the morning after!
Shop the range on their website: https://daremakeup.com/