At the beginning of December I attended a little presentation, hosted by 3INA. We got an exclusive at their best sellers, new products and plans for the new year.
The brand introduces new products every month, made with luxurious formulas that are ethically sourced, as well as paraben and cruelty free.
3INA was developed in the UK and they opened their first store in London less than a year ago. The brand has gone on to do amazing things since launching and the company runs on a business model that allows them to bring a new product to the market in four months.
Having such a quick turn around time allows the brand to pick up on trends at their peak and create products that they know will be loved by their customers.
One of my favourite products from 3INA is their Longwear Lipstick. Designed for those who love the application of a lip gloss but want the color payoff of a longwear lipstick. Once on the lips, the gloss becomes an opaque matte lipstick that won’t budge. Apply one coat over a base of lip liner, starting at the Cupid’s bow and working outwards. Its complex formula gives the product a long lasting effect. Waxes and gelling agents give the product a creaminess and texture that allows easy application. RSP: R149.95
Another thing that I love about 3INA is the fact that they celebrate creativity and individuality, by encouraging the beauty community to be themselves and try new things.
3INA is available for purchase at the following stores: