Last week Friday, the new Aquarium in the V&A Waterfront, played host to the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival. It was a two day festival and had everything from red carpet moments to A list celebs, incredible short films and free flowing Oude Meester.
It was a celebration of the very best in the local and international Fashion Film Industry.
I attended the public event earlier the Friday, where we could view the short films on big couches with headphones, listen to industry talks and have makeup touch ups done at the Mac counter.
There were also incredible fashion displays and a Virtual Realty simulation of driving a Mercedes-Benz. Included in the evening event was a spotlight on the exceptional work of acclaimed photographer Rankin who received a Lifetime Achievement Award for his important contribution to the world of fashion films.
One of the coolest displays at the festival was of 3D printed clothing (see image below). The dresses were created by Dr Shaun Borstrock from the University of Herfordshire in the UK in collaboration with Prof Mark Bloomfield from Electroboom and for the first time offer a wearable 3-D printed clothing range. The Modeclix collection, featuring eight dresses and two headpieces, is a major breakthrough in 3-D printing and garment technology. Previous 3-D printed clothes were very structured and rigid this new range from Modeclix is uniquely customizable and flexible, mimicking the movement and drape of fabric.
This year the Festival received over 500 Fashion Film submissions from around the globe, which were all evaluated against strict set criteria by a panel of industry judges. Only 12 films made the
final cut, with category winners each receiving a stunning trophy designed by renowned industrial designer Chris Jones.
Headline sponsored by Mercedes-Benz, the festival is now in its 3rd year, growing in size. The highlight and grand prize on the night was the Mercedes-Benz Award with Edward and Ash
Winter of Winterstone Productions in LA walking away with a cool US$ 10 000 for their submission – ‘Bespoke’.
Check out more images from the event on the Bokeh Facebook page.
Watch my snap story from the Bokeh Film Festival below. Follow lisafortuin on snapchat for real time videos.