Style icons, fashion aficionados and film fanatics are advised to clear their schedules between the 21-23 April 2016, as the new Aquarium in the V&A Waterfront plays host to the ever glamorous annual Mercedes-Benz Bokeh South African International Fashion Film Festival.
Now in its third year, and internationally acclaimed as the premier Fashion Film Festival, participants can expect three days of inspiration, education, glitz and glamour, all focusing on the masterful marriage of fashion and film.
The event will run over 3 days, culminating in a glittering Oscar style red-carpet awards ceremony on Saturday 23 April with nominated prizes being celebrated in specific categories. These categories cover all elements of the filmmaking process.
New award categories have also been included this year, including the best Emerging Talent Award, which offers students, start-ups and novices the opportunity to be on an even keel with big budgets, agencies and big brands. There is also the Top Young Designers Fashion Film Award presented by the CTFC. This category features 10 of the top 2015 CTFC graduates. The designers were paired up with young film makers to each make their own fashion film with support and assistance from Bokeh. The winning film will receive R 30 000.00.
Included in the evening will be a spotlight on the exceptional work of acclaimed photographer Rankin whom will receive a Lifetime Achievement Award for his important contribution to the world of fashion films. Rankin, who forms part of the festival judging panel, is one of the world’s most acclaimed photographers and founder of Hunger Magazine.
The grand prize is the Mercedes-Benz award with the winner walking away with a cool $10 000USD in cash. The festival however is not only about the glitz and the awards, over the three days there will be screenings of selected fashion films and workshops and talks by leading international and local industry experts in the fashion and film fields.
The three day festival also sees the launch of the Global Fashion Revolution 2016 Campaign. It is a “a global movement that runs throughout the year, celebrating fashion as a positive influence, raising awareness of the fashion industry’s most pressing issues, showing that change is possible – and celebrating those who are on a journey to create a more ethical and sustainable future for fashion.” Says Tammi Nicol – Fashion Revolution Coordinator.
Included amongst the many distractions, anticipate 3-D printed jewellery and Legacy Collection Jewellery displays. Charmaine Taylor from the Legacy Collection has created a jewelry range from the original fence from Robben Island Prison, the fence that once held Nelson Mandela captive. Legacy Collection will also be displaying a custom made Avant-garde chandelier that will form part of the entertainment.
MAC makeover and Fox Box manicure stations will also ensure attendees remain looking their stylish best throughout the evening. While Café Lux espresso stations, manned by hostesses dressed in custom designs by the Bokeh in-house design team, and Vada by Sivada, will keep guests well caffeinated, animated and engaged.