Savanna, the premium cider that knows how to stand out from the crowd, took centre stage at an epic Before and After party at The Look Out in Cape Town’s V&A Waterfront. This was the first event of the Before and After party series taking place throughout South Africa – each event being a unique consumer experience.
The evening was a celebration of the new Savanna bottle – the first change since the cider was launched in 1996 and it was certainly a night to remember.
The event began with a comedy show from top comedians, Rob van Vuuren and Nik Rabinowitz, and then we were lead to the “Savanna Room” which was filled with Savanna inspired activites, such as an ice sculpture, graffiti artist, slow mo photobooth and of course great music from DJ’s such as Euphonik and Crazy White Boy.
So what’s different about the bottle you ask?
The new Savanna bottle now stands bold, confident and easy on the eye, yet remains refreshingly simple. A longer and slimmer neck for the ultimate drinking experience, stronger, more manly shoulders, a slick new label with a few touch-ups leaving it more refined with a cleaner feel and debossing on the side that adds “grippability”. Yes that’s a word now!
Loyal fans can look forward to epic Before and After parties taking place around the country, which are sure to provide unexpected experiences. Details of how to win tickets are found under the cap when buying your next Savanna. Available at leading stores country-wide at a recommended price of R66.95 per 6-pack or R239.95 per case, Savanna is letting the world know that this Premium Cider is New on the Outside, Still Dry on the Inside.
Keep up to date by checking the hashtag #SavannaCider and catch all the action on facebook.com/savannacider, Twitter @SavannaCider and Instagram.com/savannacider. Savanna’s brand new mobile-first website www.savannacider.com is also worth checking out.